Faber is a UK manufacturing SEO agency. We get manufacturers, fabricators and industrial suppliers ranking in Google and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews for the processes and products they actually sell.
Your buyers are engineers, procurement managers and project leads. They search for a process, a material or a specification, not a brand name. Increasingly they ask an AI tool first and only click through to the two or three suppliers it names. Manufacturing SEO now has two jobs: rank in Google for the terms that carry real purchase intent, and be the supplier AI engines quote when someone asks who can do the work.
Crawl, speed, indexing and site structure fixed so Google and AI crawlers can read every product, process and capability page.
Specification-led pages, process explainers and capability content written for the people who sign off on suppliers.
Schema, entity signals and citable answers so ChatGPT, Gemini and Google AI Overviews name you rather than a competitor.
Links and mentions from trade press, directories and industry bodies that Google and AI models both use to decide who is credible.
When a buyer asks ChatGPT or Google “who does powder coating for automotive parts in the Midlands”, the answer is drawn from a handful of sources the model trusts. Manufacturing AI optimisation, often called GEO or generative engine optimisation, is the work of becoming one of those sources: structured data that describes your processes, materials, certifications and locations; clear, quotable answers on your pages; and consistent mentions across the sites AI cross-checks. We audit every major AI engine with your real customer questions, show you who gets named today, and build the plan to change that.
Every manufacturer starts with a full technical and AI visibility audit. From there we fix what stops Google and AI crawlers reading your site, rebuild product and capability pages around the terms buyers use, add the schema that makes your services machine-readable, and earn the trade citations that prove you are the real thing. You get one point of contact, plain-English reporting every month, and no long contracts.
A simple three-stage process designed for owner-led and mid-sized manufacturing businesses that need enquiries, not slide decks.
We run your real customer questions through Google, ChatGPT, Gemini, Perplexity and Copilot, review your site’s technical health, and show you exactly where you are losing enquiries to competitors.
We fix the technical issues, rewrite and expand your product, process and capability pages, add structured data, and secure citations from trade sources.
Monthly reporting on rankings, AI citations, traffic and enquiries, with next month’s priorities agreed in a short call.
Straight answers to the questions manufacturers ask us most.
Technical fixes and structured data can improve visibility within weeks. Competitive product and process terms usually take three to six months to move meaningfully, and AI citations tend to follow once Google trusts the page. We report monthly so you can see the direction of travel.
Making your site readable and quotable by AI engines: schema for your services, materials, certifications and locations; pages that answer buyer questions directly; and mentions on the third-party sites AI models cross-reference. It builds on good SEO rather than replacing it.
No. Most of our clients are owner-led or mid-sized UK manufacturers, fabricators and industrial suppliers. If one new contract makes the investment worthwhile, we are a good fit.