When a buyer asks ChatGPT or Google “who does powder coating for automotive parts in the Midlands”, the answer is drawn from a handful of sources the model trusts. Manufacturing AI optimisation, often called GEO or generative engine optimisation, is the work of becoming one of those sources: structured data that describes your processes, materials, certifications and locations; clear, quotable answers on your pages; and consistent mentions across the sites AI cross-checks. We audit every major AI engine with your real customer questions, show you who gets named today, and build the plan to change that.